Hi, I'm Mel.

I’ve built a startup in a high-rise. I’ve shut one down in my sweatpants. I’ve raised capital, fired clients, led teams, lost my brother, sold a company, and coached hundreds of founders through their own pivotal moments.

Now? I help leaders stop circling the same problems and move. For real.

What I Do

I coach founders, execs, and high-performing professionals who are ready for a new chapter. Some want to scale their business without burning out. Others want to make a clean career pivot. Many just want to feel like themselves again.

I bring 20+ years of lived startup chaos, coaching frameworks, and no-bullshit guidance. I’ve coached over 500 leaders, worked with top VC firms, and exited a company I built from scratch. I also partner with companies as an embedded strategist when they need real traction—not more slide decks.

What Makes Me Different

I’ve done the inner work. Not just the business stuff.

I don’t teach hustle. I teach clarity. Nervous system regulation. Clean decision-making.

I’m not here to “empower” you. I’m here to help you lead your damn life.

That means direct conversations. Structure where you need it. Flexibility where you don’t. Less noise. More traction.

Why This Work Matters to Me

In 2019, I lost my younger brother Ryan. He was just 39. A single dad, a natural leader, a fighter with a huge heart. Losing him wrecked me—and it also woke me up. I realized how many people are quietly suffering, stuck, or barely holding it together.

Then in 2021, I lost my best friend, someone who believed in me before I ever did. These moments cracked me open. They reshaped how I live, lead, and coach. I no longer waste time performing or pretending. I’m here for the people who want real change.

Outside of Work

You can find me strength training, mountain biking, or recovering from blowing out my ACL while trying to land snowboard tricks at a trampoline park (true story). I live in Reno with my husband Flash and our rescue pup Charlie. Nature is my therapist. Laughter is my secret weapon.